Disclaimer: This (long!) article assumes you are conversant with Instagram’s features at a basic level, i.e., where/how Instagram Stories are posted, what hashtags are, how photos are posted, how filters are applied, privacy settings, etc.
I like Instagram. We all do. After all, there are now 1 Billion users, from 300 Million in 2015, which was the last time I looked into Instagram’s vital statistics.
This can be attributed to a multitude of factors:
- Public acceptance has been gradually colossal
- Businesses of all shapes and sizes have steadily incorporated Instagram into their social media marketing arsenal,
- The platform inherently, and effectively, empowers brands to leverage visual media to communicate their ideas and thoughts, and
- Fundamentally, the characteristically human attraction towards pictures helps brands succinctly narrate more through less (compared to text).
Of course, some of these are also the hallmarks of many other platforms like Twitter, Snap, or Facebook. However, compared to all these factors, Instagram’s success can, arguably, be attributed most to its openness to change, i.e., changing itself.
